English  |  正體中文  |  简体中文  |  Items with full text/Total items : 329/330
Visitors : 2714605      Online Users : 49
RC Version 5.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Adv. Search
LoginUploadHelpAboutAdminister

Please use this identifier to cite or link to this item: http://mitustr.lib.mitust.edu.tw:8080/ir/handle/987654321/842

Title: New car owners’ repurchase behaviors on physical damage coverage insurance policies in Taiwan
Authors: Lan, Lawrence W.
Wang, Ming-Jyh
藍武王
Wen, Chieh-Hua
溫傑華
王明智
Contributors: 電視與網路行銷管理系
Keywords: Auto insurance policy
discrete choice model
physical damage coverage
repurchase behavior
Date: 2011-10
Issue Date: 2012-03-05 19:47:15 (UTC+8)
Publisher: Asia Pacific Business Innovation and Technology Management Society
Abstract: This paper elucidates the new car owners’ repurchase behaviors on physical damage coverage (PDC)—high-premium non-compulsory auto insurance policies (AIPs) in Taiwan. A Multinomial logit (ML)and two nested logit (NL) modeling structures are attempted. The models are estimated with a five-year dataset of 7,172 insured records extracted from the data bank of a non-life insurance company in Taiwan. The ML estimation results indicate that car owner’s age, vehicle brand and engine capacity are significant factors affecting the new car owners’ repurchase behaviors on PDC policies in the subsequent years. Of the two NL structures, the NL(I) model statistically outperforms the NL(II) model and also statistically rejects the ML model, suggesting that the NL(I) model can best elucidate the car owners’ repurchase behaviors on PDC policies for the subsequent years. The empirical results provide useful implications to the insurance companies and car dealers in developing various strategies for different targeting groups to promote the written volumes of PDC insurance policies.
Relation: Journal of Asia Pacific Business Innovation and Technology Management
Appears in Collections:[電視與網路行銷管理系] 專書、期刊論文或研討會議論文

Files in This Item:

File Description SizeFormat
paper published in JAPBITM Vol. 1 No. 3 (Oct. 2011) pp98-111.pdf508KbAdobe PDF2719View/Open


All items in MITUSTIR are protected by copyright, with all rights reserved.

 


DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback