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Please use this identifier to cite or link to this item: http://mitustr.lib.mitust.edu.tw:8080/ir/handle/987654321/723

Title: An Exhibition Guiding System with Enhanced Interactive Functions
Authors: Lin, Hsien-Tang
Lan, Lawrence W.
Contributors: 電視與網路行銷管理系
Keywords: RFID, web 2.0, Interactivity, guiding system
Date: 2011
Issue Date: 2011-05-27 00:17:22 (UTC+8)
Publisher: Emerald
Abstract: Purpose—This study developed a highly interactive exhibition guiding system which enables both authors
and visitors to interact with each other on an exhibition site. Not only could the system perform the guide
tasks well, but it also allowed the users to select interested modules so as to avoid overloading the irrelevant
information. Additionally, the visitors could chat with unacquainted visitors who are on site and have the
same taste on a specific artwork, and the authors could visualize the visitors’ comments, recommendations,
and suggestions on their works in a real-time manner.
Design/methodology/approach—This guiding system was designed with a “pull-type” concept in a way
that a handheld device must be close to a specific work to “pull” the information out of that work. The
highly interactive functions between visitors and authors or among visitors were enabled by the web 2.0.
Verification and validation of the system’s functions was tested in an art gallery with PDAs utilizing passive
RFID readers and tags. Questionnaire survey was conducted to learn of the opinions from authors and
visitors after they used the system.
Findings—The verification and validation test showed that all the functions have met the predefined
requirements. The results of questionnaire survey also revealed that the majority were satisfied with the
interactive guiding system.
Originality value—The proposed system has some innovative features. It enabled the authors to
interact with the visitors, to understand the visitor’s thoughts and opinions on their works, and to share
the ideas of their creativity with the interested visitors on site. On the other hand, this system also
enabled the visitors to interact with the authors and other visitors. The visitors can recommend
appreciated works to others, provide their comments and suggestions, visualize others’ comments and
suggestions, and exchange their views with those who are on site and ever recommended the same
Relation: The Electronic Library (in press) (SSCI)
Appears in Collections:[電視與網路行銷管理系] 專書、期刊論文或研討會議論文

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